In general, by gambling, we mean everything that directly or indirectly relates to the gambling business on the Internet. Yes, yes, this is the same earnings on the gamble, to which the vast majority of webmasters breathe roughly because, with the right approach, you can raise very serious money. But about this, we will tell you a little later.
How much is it legal?
Immediately reassure all doubters - earnings on gambling are absolutely legal, and all who stubbornly try to prove otherwise - unscrupulously lie.
After all, by and large, you will be engaged in advertising, and Russian laws do not prohibit it. Of course, there are some restrictions on gambling (if interested, you can scour article 27 of the law "On Advertising"), but you should not pay too much attention to them.
Separately worth mentioning the peculiarities of work, if you focus on foreign traffic. For example, in most states of the U.S. banned online casinos (as well as conventional). And this restriction also applies to hosting companies, most of which prohibit hosting sites that advertise gambling and everything associated with it on their servers.
Bingo and keno integrated games are used by many organizations to manage their bingo and keno services in an online bookie or casino and provide the best possible service for clients. Bingo and keno software can be used to manage the game, generate reports, track player activity, and more. These programs can also be used to generate reports on how much money is being made in the game.
Advertising services also have a number of restrictions. For example, placing ad units on gambling themes in Google Adsence and Yandex Direct is unacceptable - an account is guaranteed to be banned.
The conclusion that can be drawn from all of the above - before you start working, carefully study the legal restrictions and the hosting policy in order to earn from gambling without any risk.
Pros and cons of gambling
Here everything is quite simple and clear, so we will not spend a lot of time considering this issue.
Among the pluses of gambling is the ability to earn a very serious amount of money (the scheme of payments, which we explain below). Naturally, no one promises you an easy life. Before you see the real fruits of their labor, you have to sweat a lot and spend a fair amount of money. Do not forget that the competition in this niche is very high, wishing to make money on the excitement of the others abound and their number is not becoming less. But, believe me, in the case of a gambling game is clearly worth the candle.
Among the disadvantages may be called instability traffic, but this point is more than offset by a stable cash payment if you work with an honest and reliable affiliate program.
Niches and offers in gambling
Gambling is in itself a very large niche in traffic arbitrage. Therefore, it's no surprise that there are a number of niches (or "sub-niche", if you will) to be found here.
Among the main ones are:
- Various online casinos with slot machines, roulette, blackjack and the like,
- Betting on sports and other events (so-called "betting"), represented by all kinds of bookmakers,
- Virtual analogs of poker clubs - poker rooms.
Each direction has its own strategy and different probability of winning (or losing for the player). In theory, the most losing are roulette, slot machines, and lotteries, and the most winning are poker, blackjack, and betting.
There is one important point here. In the pursuit of profit does not need to spread their efforts and money at once in all directions, pick something and work systematically to make a profit. After the study of one niche, you can go to the second, and so on.
How do affiliate programs pay?
The answer to this question, if you have already been involved in traffic arbitrage, should be well known to you. As in any other direction, affiliate programs pay for attracting new players to game services. There are several models of cooperation between webmasters and affiliate programs.
- RevShare. As you know, the earnings of online casinos consist of the sums of money lost by their players. Accordingly, your earnings will be a certain percentage of the casino's profits. The amount of percentage can vary, usually, it is 50-60%. With greedy affiliates, who offer 20 percent of their own profits, in our opinion, you should not get involved. In any case, this payment model has been and remains the most profitable.
- Payment for action (CPA). In this case, the webmaster gets income for a user who performs a certain user action, for example, registration with the deposit. As a rule, "useful action" means the whole chain: registration - making a deposit - a game activity for a certain period of time.
- Percentage of the deposit. It is simple and clear. The webmaster gets a certain percentage of the deposit amount made by the player. The percentage can be fixed or floating depending on the number of attracted players.
Any of the considered schemes of interaction with an affiliate program can be very profitable if you put enough effort into it. The main thing is to choose it correctly (we will talk about this below). In any case, you will have to work a lot.