If you’ve ever struggled with releasing a product to market, or have wondered how your customers would receive a new product you’re launching, then you’re sure to gain from this practical workshop. In today’s market, successful products are built by a deep understanding of customers and their needs. Prototyping allows you to quickly and cost-effectively test to uncover your customer’s true needs.
This workshop will show you how, giving you an opportunity to test a real product you’ve been wanting to launch. We’ll guide you step-by step throughout the process.
The prototyping workshop runs for 4 days; 2 weekends with in-field practical (2 Fridays and 2 Saturdays), allowing a week during the process, to test with real users.
Understanding the Basics. We’ll take you through the entire prototyping process with detailed real life case studies. Dive into the workshop proper as you work through the prototyping framework using your own real life products and services.
Prototyping proper I. Learn the principles that make testing with customers successful, and be able to immediately put your knowledge to test with practicals. Understand how to build products and services as quickly as you can to get useful customer feedback.
Prototyping proper II. You’ll understand the principles that make testing with customers successful, and be able to immediately put your knowledge to test with practicals. You’ll learn to test to get useful customer feedback that will enhance your product or service solution.
Iterate and improve. Build off of the feedback you’ve gotten from real customers using techniques and frameworks geared to enhance your final solution for the market acceptance.
*You’ll spend the week in-between the classes in the real world, testing your product or service with real customers based on the tools we’ve given you. You’ll return with results that we can then build off of in the following week’s workshop.
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