Client

ROCKEFELLER FOUNDATION/PXYERA GLOBAL

Discovering Causes of Nutritional Loss in Nigeria's Tomato Value Chain

DESIGN RESEARCH | DESIGN STRATEGY

Challenge

Nigeria is Africa’s second largest producer of tomatoes, yet the country still stands at a deficit, as loss occurs when tomatoes are transported from farm to market and even to table at times. Rockefeller and Pyxera Global have embarked on a multiyear project to help reduce this loss significantly and increase the tomato farmers’ livelihoods as well as the country’s nutritional and economic status. We were tasked with understanding how loss occurred as tomatoes were handled from farm to market.

Rockefeller design and customer market research

Data Analysis

After almost 3 months, multiple research methods, 7 states and numerous cities, we were able to break down the tomato value chain, showing areas in handling were the most damage happened to the fruit. We spent a considerable amount of time analysing the data we got, we then used pictures, infographics, charts and videos to give the client a clearer picture of the handling process and recommendations towards a sustainable solution.